The scale that tells a journey between eras
Project that incorporates tradition, aesthetics and functionality. A scale that does not want to remain anonymous, in the shade, forgotten in a drawer. On the contrary O'CLOCK is a scale that was created to fill and colour spaces within the home, a scale that is narrated itself and tells us about a journey through eras, traditions, evolutions between art and design.
The desire was not only to create a different scale from any analogy scale but it was loaded with meanings, starting from the choice to merge an ancient double pendulum system with a graduated scale for greater precision to a gear system, typical of the clock.
Team members: Tiziana Ponzio